People in rural areas and in developing countries draw their drinking mainly from surface sources such as ponds, rivers and lakes. These same sources are used by cattle and other livestock and for bathing, washing clothes and other domestic uses. Even when improved sources are provided (bore holes, rain water harvesting, etc.), the water is usually contaminated during collection, transportation and storage. There is also limited awareness and education of proper sanitation and hygiene techniques which compounds the lack of clean water.

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